The CoffeeBased quick guide.
Workshops | Events | Photography | PR & Content | Artwork
Workshops
Workshops means taking a step back to be the facilitator, not the center of attention. In a workshop it’s important to understand your counterparts and help them get to work. Provide inspiration, intructions, coffee, guides and support, but also to get out of the way.



Events
Events are all about understanding target groups, providing clear messaging about your organizations’ unique position, and to make sure to remove any possible blockers. Best way to start is with a strong story that conncects the dots, and follow up with relevant demo stations to verify the concept.


Photography
Photos should reflect your brand. The right imagery enhances your messaging.
All imagery should also be in balance with your color palette, tone of voice, and your storyline to ensure instant recognition. Easy, right? It’s actually pretty difficult. This is where a good brand guideline comes into play.




PR & Content
PR and content creation is yet again all about the audience. This is where we educate, provide guides, success stories, explain concepts, but make sure we don’t try to sell. The selling actually happens between the lines when you build recognition and trust.


