Content and PR

PR and content creation is all about the understanding the audience. This is where you educate, provide guides, success stories, explain concepts, but make sure to don’t try to sell. The selling happens between the lines when you build recognition, understanding and trust.

Events

Events are all about understanding target groups, providing clear messaging about your organizations’ unique position, and to make sure to remove any possible blockers. Best way to start is with a strong story that conncects the dots, and follow up with relevant demo stations to verify the concept.

Imagery and photography

Images and photos used in your communication should reflect your brand. The right imagery enhances your messaging.

All imagery should also be in balance with your color palette, tone of voice, and your storyline to ensure instant recognition. Easy, right? It’s actually pretty difficult. This is where a good brand guideline comes into play.

Workshops

Workshops means taking a step back to be the facilitator, not the center of attention. In a workshop it’s important to understand your counterparts and help them get to work. Provide inspiration, intructions, coffee, guides and support, but also to get out of the way.