Welcome to a place of brand, marketing and communication strategy
This place is called CoffeeBased, because I do my best work infused with coffee. Feel free to join me for a cup and a chat anytime.
Brand strategy, and why it’s important
Why does an organization need a brand strategy and a brand platform? Isn’t that like the logo? Or like the graphic profile? No. It really is not.
A brand platform is the core of an organization and everything it stands for. The brand strategy is built from your reason to exist,
the understanding of market needs, and the vision and core values that continuously guide your organization to continued growth.
Without a coherent brand identity and a brand strategy, your business idea is just an idea. It’s naked, without structure and looks,
and it doesn’t really stand for anything even if you try to dress it up in really neat KPIs.
3 benefits of a strong brand identity and brand strategy
A brand identity for instant recognition
A clear brand identity supports your positioning and makes you stand out from the competition.
Connect your identity and KPIs
A crisp brand strategy makes strategic goals and KPIs relatable and part of the bigger picture.
Create a growth organization
With relatable goals, it’s clear what to focus on, and how support each other to grow in the right direction.