Welcome to a place of brand, marketing and communication strategy
This place is called CoffeeBased, because I do my best work infused with coffee. If you want to get in touch and try that out, just push the button.
Brand strategy, and why you should care
Why does an organization need a strong brand platform and a brand strategy? Isn’t that like a logo? Or like a graphic profile? No. It really is not.
A brand identity is the core of an organization and everything it stands for. The brand strategy is built from your reason to exist, the understanding of market needs, and the vision and core values that continuously guide your organization to continued growth.
Without a coherent brand platform and a brand strategy, your business idea is just an idea. It’s naked, without structure and looks, and it doesn’t really stand for anything even if you try to dress it up in really neat KPIs.
Why work with me?
Strategist and doer
15 years in corporate communication and brand strategy – and I still enjoy to pull out the operative tool boxes.
KPIs meet creativity
I find that creativity makes the most impact with a clear strategy, a strong brand platform and supercrisp KPIs.
Growth and grit
I love growing by sharing knowledge. The best ideas come from pushback, fresh eyes, and an outside perspective.