Your brand is what other people say when you’re not in the room.
– Jeff Bezos
The importance of a strong brand strategy
What people say about your brand defines how your business is perceived — and ultimately, how it performs.
Standing out in a busy world requires more than visibility. It demands a clear position, focused messaging, and a brand strategy that connects your purpose to measurable business outcomes.
A strong brand strategy aligns your reason to exist to market insight, and business goals to drive differentiation, customer loyalty, and long-term growth.
Simply put: what people say about your brand when you’re not in the room is your brand. It’s the story they tell — about who you are, what you stand for, and why it matters to them.
Brand strategy – the ”how to”
Anchor your brand promise and your positioning in your
understanding of your target groups, and your market analysis.
Brand identity
Your positioning, target groups, core values, and your unique offering.
Brand vision and mission
A strong vision and mission matched to your business idea and KPIs.
Brand visuals
Your logo, your brand color palette, font, icons, and imagery.
Communication strategy
Your narrative and content plan linked to your positioning, product plan, and your KPIs.
Photography and illustrations
Your personalized library of photos and illustrations to support your brand identity.
Copywriting and PR
Your message matched with your tone of voice and imagery for instant recognition.
The CoffeeBased Platform
When you need direction and support to align business strategy with internal and external communication.
Specializations
- Business strategy
- Go-to-market strategy
- Change management
- Brand and identity
- Communication strategy
- Communicative leadership
- CX – Customer Experience
- Coaching, lectures and workshops
- Translations, writing and editing
- Imagery and photography
